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Western European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations) PDF




: Western European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137427493 | Date : 2015-04-08

Description :

PDF-c2aeb | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe…. Western European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)


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Marketing 2.0: Strategies for Closer Customer Relationships PDF




by Gerald Corbae : Marketing 2.0: Strategies for Closer Customer Relationships

ISBN : #3540002855 | Date : 2003-09-10

Description :

PDF-f87e0 | The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. This book analyses the endur… Marketing 2.0: Strategies for Closer Customer Relationships


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[Pub.54HUT] Marketing 2.0: Strategies for Closer Customer Relationships PDF | by Gerald Corbae


Marketing 2.0: Strategies for Closer Customer Relationships by by Gerald Corbae

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by Del I. Hawkins : Consumer Behavior: Implications for Marketing Strategy

ISBN : #0256108218 | Date : 1991-11-26

Description :

PDF-1b2c2 | Processor arrays have established themselves as an inexpensive form of parallel computer suitable for a wide range of highly parallel applications. They achieve their performance by huge replication of simple processors known as processing elements or PE. This book investigates enhancements to the conventional bit serial PE with the aim of improving its performance in situations where the small gr… Consumer Behavior: Implications for Marketing Strategy


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[Pub.56iTV] Consumer Behavior: Implications for Marketing Strategy PDF | by Del I. Hawkins


Consumer Behavior: Implications for Marketing Strategy by by Del I. Hawkins

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Global Luxury: Organizational Change and Emerging Markets since the 1970s PDF




: Global Luxury: Organizational Change and Emerging Markets since the 1970s

ISBN : #9811052352 | Date : 2017-10-22

Description :

PDF-4f9a7 | This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of F… Global Luxury: Organizational Change and Emerging Markets since the 1970s


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Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever PDF




by Tony Cosentino : Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever

ISBN : #1614347212 | Date : 2011-10-15

Description :

PDF-27f42 | Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into the important and changing market research and insights industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends…. Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever


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[Pub.61Qtf] Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever PDF | by Tony Cosentino


Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever by by Tony Cosentino

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Inventing Cloud Century Cloudiness Technology PDF 4daabb96f

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Inventing the Cloud Century: How Cloudiness Keeps Changing Our Life, Economy and Technology PDF




by Marcus Oppitz : Inventing the Cloud Century: How Cloudiness Keeps Changing Our Life, Economy and Technology

ISBN : #3319611607 | Date : 2017-08-05

Description :

PDF-c578e | This book combines the three dimensions of technology, society and economy to explore the advent of today’s cloud ecosystems as successors to older service ecosystems based on networks. Further, it describes the shifting of services to the cloud as a long-term trend that is still progressing rapidly.The book adopts a comprehensive perspective on the key success factors for the technology – com… Inventing the Cloud Century: How Cloudiness Keeps Changing Our Life, Economy and Technology


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[Pub.73lhp] Inventing the Cloud Century: How Cloudiness Keeps Changing Our Life, Economy and Technology PDF | by Marcus Oppitz


Inventing the Cloud Century: How Cloudiness Keeps Changing Our Life, Economy and Technology by by Marcus Oppitz

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Sales Management: Strategy, Process and Practice PDF




by Bill Donaldson : Sales Management: Strategy, Process and Practice

ISBN : #1137355107 | Date : 2016-01-04

Description :

PDF-02852 | Professional Selling and Sales Management have become more complex and multifaceted than ever before, but also a more exciting and stimulating function and profession. Sales Management provides a comprehensive introduction to selling and sales management. Packed full of insightful real-world case studies, the fully updated and revised fourth edition of this highly successful text includes new chap… Sales Management: Strategy, Process and Practice


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Sales Management: Strategy, Process and Practice by by Bill Donaldson

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World ROV Market Forecast 2011 2015 PDF B6e0de662

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by Douglas-Westwood : World ROV Market Forecast 2011-2015

ISBN : #1905183739 | Date : 2011-10-20

Description :

PDF-13b9f | … World ROV Market Forecast 2011-2015


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World ROV Market Forecast 2011-2015 by by Douglas-Westwood

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Strategies Innovation Successful Organizations Engineering PDF Dfea98500

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Strategies for Innovation: Creating Successful Products, Systems, and Organizations (Wiley Series in Systems Engineering and Management) PDF




by William B. Rouse : Strategies for Innovation: Creating Successful Products, Systems, and Organizations (Wiley Series in Systems Engineering and Management)

ISBN : #0471559040 | Date : 1992-05

Description :

PDF-b62f3 | The principles of successful market-oriented and human-centered design are used to analyze the formation of a good business enterprise. Focusing on technology based enterprises, the author elaborates on the powerful methods for planning, organization and control; and on starting, growing and maturing organizations that create human-centered products and systems. Case studies include the aerospace,… Strategies for Innovation: Creating Successful Products, Systems, and Organizations (Wiley Series in Systems Engineering and Management)


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[Pub.94nTC] Strategies for Innovation: Creating Successful Products, Systems, and Organizations (Wiley Series in Systems Engineering and Management) PDF | by William B. Rouse


Strategies for Innovation: Creating Successful Products, Systems, and Organizations (Wiley Series in Systems Engineering and Management) by by William B. Rouse

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Cross Channel Cooperation Bundling Offline Business PDF 19dc9a63e

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Cross-Channel Cooperation: The Bundling of Online and Offline Business Models PDF




by Tobias Kollmann : Cross-Channel Cooperation: The Bundling of Online and Offline Business Models

ISBN : #3835002384 | Date : 2006-02-24

Description :

PDF-f5e2b | Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new conc… Cross-Channel Cooperation: The Bundling of Online and Offline Business Models


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[Pub.86jGd] Cross-Channel Cooperation: The Bundling of Online and Offline Business Models PDF | by Tobias Kollmann


Cross-Channel Cooperation: The Bundling of Online and Offline Business Models by by Tobias Kollmann

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UniversitA4t Image Stakeholderorientierten Erhebungsinstrumentariums Unternehmensentwicklung PDF 47454cb27

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Universität und Image: Entwicklung und Erprobung eines stakeholderorientierten Erhebungsinstrumentariums (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition) PDF




by Hagen Habicht : Universität und Image: Entwicklung und Erprobung eines stakeholderorientierten Erhebungsinstrumentariums (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition)

ISBN : #383491939X | Date : 2009-10-08

Description :

PDF-1aa18 | Im Wettbewerb um Studenten und Sponsoren ist das Image einer Hochschule ein zentraler Wettbewerbsfaktor. Hagen Habicht entwickelt und erprobt eine für die Imageforschung neue Methodenkombination aus narrativer Image-Erhebung und der Imageanalyse auf Basis von Cognitive Maps…. Universität und Image: Entwicklung und Erprobung eines stakeholderorientierten Erhebungsinstrumentariums (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition)


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by Rupert Potter : mCommerce

ISBN : #1908293276 | Date : 2013-08-01

Description :

PDF-d991e | mCommerce is gaining traction and all of the recent surveys on the subject expect it to continue to grow quickly. However it is little understood. For example, what is the difference between mCommerce and eCommerce on a mobile device? When should a browser based solution be used and when should an app be used? Should a solution include a digital wallet? And, if so, what type of wallet? Too many o… mCommerce


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mCommerce by by Rupert Potter

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From Coal to Biotech: The Transformation of DSM with Business School Support PDF




by Jean-Pierre Jeannet : From Coal to Biotech: The Transformation of DSM with Business School Support

ISBN : #3662462982 | Date : 2015-04-16

Description :

PDF-3b521 | This management book documents the remarkable transformation of DSM, first from a coal mining company to a commodity chemicals producer and then in the last two decades to the life sciences & materials sciences company it is today, with its strong focus on biotechnology. The book gives an inside view on the ‘strategic learning cycles’ that have driven this evolutionary transformation. It also … From Coal to Biotech: The Transformation of DSM with Business School Support


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From Coal to Biotech: The Transformation of DSM with Business School Support by by Jean-Pierre Jeannet

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Understanding Consumer Decision Making Advertising PDF 1b3b95c61

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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy PDF




: Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

ISBN : #080581731X | Date : 2001-05-03

Description :

PDF-3916f | The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and ad… Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy


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Employing Qualitative Methods Private Research PDF 5b0faacad

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Employing Qualitative Methods in the Private Sector (Qualitative Research Methods) PDF




by Marilyn L. Mitchell : Employing Qualitative Methods in the Private Sector (Qualitative Research Methods)

ISBN : #0803959818 | Date : 1998-06-17

Description :

PDF-6102b | Each year, academic institutions produce thousands of social science graduates, skilled in applied social research – many more than can be absorbed into the teaching profession. In this volume, Marilyn Mitchell provides information often left out of the social science curriculum – how and where can social scientists put their skills to use in the private sector? The book outlines some of the basi… Employing Qualitative Methods in the Private Sector (Qualitative Research Methods)


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[Pub.27mRc] Employing Qualitative Methods in the Private Sector (Qualitative Research Methods) PDF | by Marilyn L. Mitchell


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