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The Routledge Companion to Digital Consumption (Routledge Companions in Business, Management and Accounting) PDF




: The Routledge Companion to Digital Consumption (Routledge Companions in Business, Management and Accounting)

ISBN : #0415679923 | Date : 2013-02-08

Description :

PDF-98428 | The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-d… The Routledge Companion to Digital Consumption (Routledge Companions in Business, Management and Accounting)


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by A. Smart : Risk-Based Performance Management: Integrating Strategy and Risk Management

ISBN : #0230301320 | Date : 2013-10-31

Description :

PDF-1144e | Pulling together into a single framework the two separate disciplines of strategy management and risk management, this book provides a practical guide for organizations to shape and execute sustainable strategies with full understanding of how much risk they are willing to accept in pursuit of strategic goals…. Risk-Based Performance Management: Integrating Strategy and Risk Management


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by Debra Koontz Traverso : Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known

ISBN : #1576600319 | Date : 2000-04

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PDF-187ef | Business owners, consultants, free-lancers, and other entrepreneurs are all looking for easy-to-implement, cost-efficient ways to go up against the big guys. They can now get tips from an expert — Debra Koontz Traverso — an entrepreneur herself who coaches others to success. This book gives them a powerful equalizer for winning business that would traditionally go to players with bigger staffs a… Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known


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: Trust, Privacy, and Security in Digital Business: Second International Conference, TrustBus 2005, Copenhagen, Denmark, August 22-26, 2005, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540282246 | Date : 2005-09-19

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PDF-6013a | Sincerely welcome to the proceedings of the 2nd International Conference on Trust, Privacy, would be and Security in Digital Business, held in Copenhagen, Denmark, from August 22nd till 26th, 2005. This conference was the successor to the successful TrustBus 2004 conference, held in 2004 in conjunction with the DEXA conferences in Zaragoza. It was our goal that this event would be a forum to bring… Trust, Privacy, and Security in Digital Business: Second International Conference, TrustBus 2005, Copenhagen, Denmark, August 22-26, 2005, Proceedings (Lecture Notes in Computer Science)


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by Anthony G. Bennett : The Big Book of Marketing

ISBN : #0071621253 | Date : 2010-01-11

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PDF-d5079 | “A real world tool for helping develop effective marketing strategies and plans.” — Dennis Dunlap, Chief Executive Officer, American Marketing Association “For beginners and professionals in search of answers.” — Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University “A ‘must read’ for every business major and corporate execut… The Big Book of Marketing


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Internet Retailing PDF




by Ruiliang Yan : Internet Retailing

ISBN : #3836414872 | Date : 2007-05-29

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PDF-ffc2f | Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers? Specifically, is the information accuracy valuable to e-retailers? Can the information sharing effectively improve the performance of e-retailers? what are the optimal pricing strategies for the e-retailer? What… Internet Retailing


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by Mark Dodgson : The Oxford Handbook of Innovation Management (Oxford Handbooks)

ISBN : #0198746490 | Date : 2015-06-30

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PDF-dbd08 | The Oxford Handbook of Innovation Management offers a comprehensive and timely analysis of the nature and importance of innovation and the strategies and practices that can be used to improve organizational benefits from innovation. Innovation is centrally important for business and national competitiveness, and for the quality and standard of living around the world, but it does not happen by its… The Oxford Handbook of Innovation Management (Oxford Handbooks)


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E-Business Management: Integration of Web Technologies with Business Models (Integrated Series in Information Systems) PDF




: E-Business Management: Integration of Web Technologies with Business Models (Integrated Series in Information Systems)

ISBN : #1402071787 | Date : 2002-10-31

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PDF-7a9dd | E-Business Management: Integration of Web Technologies with Business Models contains a collection of articles by leading information systems researchers on important topics related to the development of e-business. The goal is to enhance the understanding of the state of the art in e-business, including the most current and forward-looking research. The book emphasizes both business practices and … E-Business Management: Integration of Web Technologies with Business Models (Integrated Series in Information Systems)


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by T. Moilanen : How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

ISBN : #0230220924 | Date : 2008-12-15

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PDF-88563 | Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand…. How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding


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New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science) PDF




: New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319119265 | Date : 2014-11-11

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PDF-cde8e | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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Buyer Personas Customers Expectations Strategies Ebook PDF 11a6c8528

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Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business PDF




by Adele Revella : Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business

ISBN : # | Date : 2015-02-24

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PDF-aecfb | Named one of Fortune Magazine’s “5 Best Business Books” in 2015See your offering through the buyer’s eyes for more effective marketing Buyer Personas is the marketer’s actionable guide to learning what your buyer wants and how they make decisions. Written by the world’s leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer stu… Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business


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by Efraim Turban : Introduction to E-Commerce

ISBN : #0130094056 | Date : 2002-08-29

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PDF-b5cb2 | Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Co… Introduction to E-Commerce


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Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience PDF




by Y. Kusume : Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience

ISBN : #1137369000 | Date : 2013-11-25

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PDF-c870e | For brands to succeed in a competitive environment they need to build a ‘loving’ relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand…. Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience


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Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University) PDF




by David S Mercer : Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University)

ISBN : #0761958762 | Date : 1998-06-18

Description :

PDF-4feaa | Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment. Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and-… Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University)


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[Pub.50XyS] Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University) PDF | by David S Mercer


Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University) by by David S Mercer

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Win Loss Analysis Capture Business PDF D15672a95

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Win/Loss Analysis: How to Capture and Keep the Business You Want PDF




by Ellen Naylor : Win/Loss Analysis: How to Capture and Keep the Business You Want

ISBN : #099727221X | Date : 2016-07-11

Description :

PDF-bc652 | Do you want to win and retain more business? Nail the competition? When you win deals, do you know why you win them? When you lose deals, do you know why you lose them? When your existing customers choose you again, why do they? When your existing customers abandon you, why do they?If you don’t ask your customers and those who chose a competitor, you won’t truly discover why you’re winning and… Win/Loss Analysis: How to Capture and Keep the Business You Want


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[Pub.68GXG] Win/Loss Analysis: How to Capture and Keep the Business You Want PDF | by Ellen Naylor


Win/Loss Analysis: How to Capture and Keep the Business You Want by by Ellen Naylor

This Win/Loss Analysis: How to Capture and Keep the Business You Want book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of Win/Loss Analysis: How to Capture and Keep the Business You Want without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry Win/Loss Analysis: How to Capture and Keep the Business You Want can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This Win/Loss Analysis: How to Capture and Keep the Business You Want having great arrangement in word and layout, so you will not really feel uninterested in reading.

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