Marketing Horizons Perspective Proceedings Developments PDF 594844f34

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: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319385534 | Date : 2016-08-23

Description :

PDF-67b82 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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by Peter S. Cohan : Net Profit: How to Invest and Compete in the Real World of Internet Business

ISBN : #0787944769 | Date : 1999-05-15

Description :

PDF-69112 | The recent Internet stock crash has caused investors and managers to throw the baby out with the bath water. The gloom surrounding many publicly traded Internet companies makes objective evaluation of their performance difficult. In Net Profit, author Peter Cohan breaks down the complexity of the Internet market by answering two basic questions: Who makes money on Internet-related business? And ho… Net Profit: How to Invest and Compete in the Real World of Internet Business


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Net Profit: How to Invest and Compete in the Real World of Internet Business by by Peter S. Cohan

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Handling Customer Disconfirmations Providers Dienstleistungsmarketing PDF 3a74aea15

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: Handling Customer Disconfirmations: A Model of the Service Provider’s Response Process (Fokus Dienstleistungsmarketing) (German Edition)

ISBN : #3824463334 | Date : 2012-06-15

Description :

PDF-7ed88 | The service provider’s decision process is seen from an information processing perspective. Based on individual and social psychology the author develops hypotheses about what happens in the service provider’s mind within each process step…. Handling Customer Disconfirmations: A Model of the Service Provider’s Response Process (Fokus Dienstleistungsmarketing) (German Edition)


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Collaborative Networks Their Breeding Environments PDF 6e4063f2c

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: Collaborative Networks and Their Breeding Environments: IFIP TC 5 WG 5.5 Sixth IFIP Working Conference on VIRTUAL ENTERPRISES, 26-28 September 2005, … in Information and Communication Technology)

ISBN : #0387282599 | Date : 2005-08-31

Description :

PDF-82ffd | Progress in collaborative networks continues showing a growing number of manifestations and has led to the acceptance of Collaborative Networks (CN) as a new scientific discipline.  Contributions to CN coming from multiple reference disciplines has been extensively investigated.  In fact developments in CN have benefited from contributions of multiple areas, namely computer science, computer eng… Collaborative Networks and Their Breeding Environments: IFIP TC 5 WG 5.5 Sixth IFIP Working Conference on VIRTUAL ENTERPRISES, 26-28 September 2005, … in Information and Communication Technology)


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Open Data Now Investing Innovation PDF 0996504e9

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Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books) PDF




by Joel Gurin : Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books)

ISBN : #0071829776 | Date : 2014-01-07

Description :

PDF-d7a6c | What happens when Big Data is made open to YOU? Discover how Open Data can benefit you, your business, and your brand “Open Data Now is an instant classic―essential reading.” –Daniel Goleman, author of Emotional Intelligence and Focus What is Open Data? Open Data is the world’s greatest free resource–unprecedented access to thousands of databases–and it is one of the most revolutionar… Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books)


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Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books) by by Joel Gurin

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Empowering Brands Customer Integration Classification PDF 10ad834a5

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Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters) PDF




by Jörg Sesselmann : Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters)

ISBN : #3658116382 | Date : 2015-11-09

Description :

PDF-6e99c | Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy … Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters)


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Marktorientierte UnternehmensfBChrung Reflexionen DenkanstB69Fe Perspektiven PDF 5c619a297

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: Marktorientierte Unternehmensführung: Reflexionen ― Denkanstöße ― Perspektiven (German Edition)

ISBN : #3663015815 | Date : 2013-06-27

Description :

PDF-76139 | “Der vorliegende Band ist Heribert Meffert zum sechzigsten Geburtstag gewidmet – herausgegeben von seinen Schülern Manfred Bruhn und Hartwig Steffenhagen. {…} Die Palette der behandelten Themen ist beeindruckend, sie entspricht der Breite des Marketingverständnisses Heribert Mefferts. {…} Dem Leser wird ein umfassendes Bild von zahlreichen aktuellen Entwicklungen und Denkrichtungen des Marke… Marktorientierte Unternehmensführung: Reflexionen ― Denkanstöße ― Perspektiven (German Edition)


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Global Marketing Strategy McGraw Hill PDF C872f8d1e

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Global Marketing Strategy (McGraw-Hill Series in Marketing) PDF




by Susan P. Douglas : Global Marketing Strategy (McGraw-Hill Series in Marketing)

ISBN : #0070134472 | Date : 1994-12-01

Description :

PDF-fa773 | Intended for those taking an advanced course in international marketing, this book deals with issues facing today’s global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consider … Global Marketing Strategy (McGraw-Hill Series in Marketing)


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Global Marketing Strategy (McGraw-Hill Series in Marketing) by by Susan P. Douglas

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MIGHTY MARKETER Guide Making Freelancer PDF 3615002db

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by Lori De Milto : THE MIGHTY MARKETER: Your Guide to Making More Money as a Freelancer

ISBN : #1634900537 | Date : 2015-01-01

Description :

PDF-c0bd8 | The Mighty Marketer offers freelancers everything they need to know to use marketing to build their business and make more money. De Milto offers practical insights, examples, tips, and resources on developing high-impact, low- or no-cost marketing tools, building a strong network and a trustworthy reputation, getting repeat business and referrals, and more…. THE MIGHTY MARKETER: Your Guide to Making More Money as a Freelancer


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Market Segmentation Introduction Steven Struhl PDF 6c43364dd

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by Dr. Steven Struhl : Market Segmentation: An Introduction and Review

ISBN : #1492781746 | Date : 2013-09-20

Description :

PDF-c08b1 | In Market Segmentation, Dr. Struhl explains this often misunderstood discipline in a clear and easy-to-read style. Part 1 discusses the terminology and basics–and cuts through the jargon that so often can confuse the subject (and the reader). Part 2 explains the steps you need to take in a successful segmentation study, with detailed descriptions of the methods you will encounter, and a step-by-s… Market Segmentation: An Introduction and Review


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