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by Christian Schnee : Political Reputation Management: The Strategy Myth (Routledge New Directions in Public Relations & Communication Research)

ISBN : #1138796565 | Date : 2014-12-10

Description :

PDF-7f47f | It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften upset by events outside the communicator’s control, taking over the news agenda andchanging the pol… Political Reputation Management: The Strategy Myth (Routledge New Directions in Public Relations & Communication Research)


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: Creating Value in the Network Economy

ISBN : #0875849113 | Date : 1999-05

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PDF-fe3d2 | This text explores all aspects of the networked business world, from the importance of trust in the virtual organization to the changing nature of customer relationships, to ways that companies can generate value through their intellectual assets…. Creating Value in the Network Economy


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by D. Stroud : Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

ISBN : #0230378196 | Date : 2013-01-12

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PDF-8606c | Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns…. Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business


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by Stephan Mühlhäuser : Die Erfolgsauswirkungen der Vertriebsstruktur: Eine empirische Untersuchung im Mehrkanalkontext (Schriftenreihe des Instituts für Marktorientierte … (IMU), Universität Mannheim) (German Edition)

ISBN : #3658149760 | Date : 2016-08-12

Description :

PDF-98075 | Stephan Mühlhäuser zeigt auf, dass die Gestaltung der Vertriebsstruktur die Grundlage für den Vertriebserfolg darstellt. Anhand zweier branchenübergreifender Studien werden die Erfolgsauswirkungen verschiedener Ausprägungen der Vertriebsstruktur für Hersteller und Vertriebspartnern empirisch untersucht. Dabei geht der Autor detailliert auf die Besonderheiten von Mehrkanal-Vertriebssystemen e… Die Erfolgsauswirkungen der Vertriebsstruktur: Eine empirische Untersuchung im Mehrkanalkontext (Schriftenreihe des Instituts für Marktorientierte … (IMU), Universität Mannheim) (German Edition)


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Psychoanalytic Accounts Consuming Desire Darkness PDF Eb767c6da

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by John Desmond : Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness

ISBN : #0230252192 | Date : 2012-11-28

Description :

PDF-2e47c | Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud’s vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research…. Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness


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by Lori De Milto : The Mighty Marketer: Your Guide to Making More Money as a Freelance Medical Writer

ISBN : #1632633884 | Date : 2014-08-01

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PDF-23327 | Learn everything you need to know to make more money as a freelance medical writer in this easy-to-follow marketing guide. Whether you’re a new, aspiring, or seasoned freelance medical writer, you’ll discover proven, practical steps to start marketing your business in days. Discover:

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by Peter L. Phillips : Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

ISBN : #9781581159141 | Date : 2012-07-01

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PDF-b3b68 | In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief … Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage


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by Michael Arnold : Techniques and Applications of Digital Watermarking and Content Protection

ISBN : #1580531113 | Date : 2003-07-31

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PDF-85cae | With the proliferation of digital media such as DVDs and MP3s, pirated versions of copyrighted material have escalated. Authors, songwriters, movie-makers, and all types of publishers are clamouring for ways to safeguard their investments and income from this digital thievery. Digital watermarking is a technology for authenticating copyright as well as original authorship and publication. In this … Techniques and Applications of Digital Watermarking and Content Protection


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Electronic Commerce: Current Research Issuses and Applications (Lecture Notes in Computer Science) PDF




: Electronic Commerce: Current Research Issuses and Applications (Lecture Notes in Computer Science)

ISBN : #3540607382 | Date : 1996-02-28

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PDF-10bbb | The information market place is on the horizon. However, it is unlikely that the basic functions of commerce will change appreciably, even as the coming electronic revolution dramatically changes the forms of commerce. Thus, it is of fundamental importance to carefully consider existing commercial activities in designing and proposing new infrastructures for the future.This volume presents, in eig… Electronic Commerce: Current Research Issuses and Applications (Lecture Notes in Computer Science)


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by Doug Hall : Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas

ISBN : #157860205X | Date : 2005-06-01

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PDF-ae3eb | This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book’s teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not “guru opinions.” … Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas


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by P. Coughter : The Art of the Pitch: Persuasion and Presentation Skills that Win Business

ISBN : #0230120512 | Date : 2012-01-12

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: Information Security: 8th International Conference, ISC 2005, Singapore, September 20-23, 2005, Proceedings (Lecture Notes in Computer Science)

ISBN : #354029001X | Date : 2005-10-19

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PDF-ef898 | This volume contains the proceedings of the 8th International Information – curity Conference (ISC 2005), which took place in Singapore, from 20th to 23rd September 2005. ISC 2005 brought together individuals from academia and – dustry involvedin manyresearchdisciplines of information security to foster the exchange of ideas. During recent years this conference has tried to place special emphasis … Information Security: 8th International Conference, ISC 2005, Singapore, September 20-23, 2005, Proceedings (Lecture Notes in Computer Science)


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by Claire Brooks : Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight

ISBN : #0749477547 | Date : 2016-08-28

Description :

PDF-428f1 | The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success.At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading … Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight


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[Pub.35OWA] Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight PDF | by Claire Brooks


Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight by by Claire Brooks

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Seeking Success Business Multidisciplinary Communication PDF 4887fcb4b

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Seeking Success in E-Business: A Multidisciplinary Approach (IFIP Advances in Information and Communication Technology) PDF




: Seeking Success in E-Business: A Multidisciplinary Approach (IFIP Advances in Information and Communication Technology)

ISBN : #1402074506 | Date : 2003-05-31

Description :

PDF-16462 | In the foreword to this volume of conference proceedings for IFIP Working Group 8.4, it is appropriate to review the wider organization to which the Working Group belongs. The International Federation of Information Processing (IFIP) is a non-governmental, non-profit umbrella organization for national societies working in the field of information processing that was established in 1960 under the a… Seeking Success in E-Business: A Multidisciplinary Approach (IFIP Advances in Information and Communication Technology)


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Global Electronic Commerce Policy Primer PDF 099471891

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Global Electronic Commerce: A Policy Primer PDF




by Catherine Mann : Global Electronic Commerce: A Policy Primer

ISBN : #0881322741 | Date : 2000-07-18

Description :

PDF-e9fef | Electronic commerce is changing the way businesses and consumers create, sell, and buy products, and the way they communicate and learn. How can policymakers position their countries to take advantage of this new environment? How should policymaking adjust to a more global, more networked, and more information-rich marketplace where relationships and jurisdictions between the governments, business… Global Electronic Commerce: A Policy Primer


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Global Electronic Commerce: A Policy Primer by by Catherine Mann

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