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by Evert R. de Boer : Strategy in Airline Loyalty: Frequent Flyer Programs

ISBN : #3319625993 | Date : 2017-10-25

Description :

PDF-8e23d | This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to fin… Strategy in Airline Loyalty: Frequent Flyer Programs


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by Gabriele Mielke : Vermarktung des Spitzenhandballs: Eine ökonomische Analyse der Handball-Bundesliga Frauen (German Edition)

ISBN : #3834922420 | Date : 2010-03-11

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PDF-9e7b0 | Die überwältigende Konkurrenz durch die bekannteren Männerligen, der erhöhte Kostendruck und eine forcierte Erfolgsorientierung machen es unerlässlich, Vermarktungspotenziale im Nischenmarkt Frauenhandball optimal auszuschöpfen. … Vermarktung des Spitzenhandballs: Eine ökonomische Analyse der Handball-Bundesliga Frauen (German Edition)


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by Christina Westermayer : Unternehmer statt Unterlasser: Unternehmerrelevante Persönlichkeitseigenschaften in der Direktvermarktung (Studien zum Marketing natürlicher Ressourcen) (German Edition)

ISBN : #3658156872 | Date : 2016-10-01

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PDF-57b47 | Die Studie erkundet anhand einer Gruppe österreichischer Direktvermarkterinnen und Direktvermarkter bestimmte unternehmerrelevante Persönlichkeitseigenschaften und deren Verhältnis zu Merkmalen des unternehmerischen Handelns im landwirtschaftlichen Bereich. Christina Westermayer stellt das Persönlichkeitskonstrukt der Kontrollüberzeugung in den Mittelpunkt der Analyse und untersucht insbesond… Unternehmer statt Unterlasser: Unternehmerrelevante Persönlichkeitseigenschaften in der Direktvermarktung (Studien zum Marketing natürlicher Ressourcen) (German Edition)


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by Ralf T. Kreutzer : Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition)

ISBN : #3658113057 | Date : 2016-01-26

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PDF-3940f | Dieses Buch liefert wertvolle Hilfestellungen und Denkanstöße, um kreative Lösungsprozesse im Unternehmen anzustoßen. Die Autoren präsentieren Best Practices und machen Mut, eigene Ideen auszuprobieren, solange der Markt Fehler noch verzeiht. Sie zeigen, wie man den Herausforderungen begegnet, die mit der zunehmenden Digitalisierung, den sozialen Netzwerken, dem steigenden mobilen Zugriff auf… Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition)


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[Pub.35ccu] Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition) PDF | by Ralf T. Kreutzer


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by Seth Godin : All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All

ISBN : #1591845335 | Date : 2012-04-24

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PDF-639d3 | The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 … All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All


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[Pub.73Zut] All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All PDF | by Seth Godin


All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All by by Seth Godin

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by P. Donzé : A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

ISBN : #1137389060 | Date : 2014-04-08

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PDF-b8be6 | This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury…. A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry


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: Neuronale Netze und Fuzzy-Logik in der Neuprodukt-Erfolgsfaktorenforschung (German Edition)

ISBN : #382446960X | Date : 2012-07-10

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by David Aaker : Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

ISBN : #1683506111 | Date : 2018-03-06

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PDF-bc591 | Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories―intriguing, authentic, and involving narratives―apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard inter… Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires


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by Simon Stepsys : The Map Addiction: A True and Inspirational Story of How Simon Went from Road Sweeper to Internet Millionaire, and How You Can Do the Same

ISBN : #0993370004 | Date : 2015-08-31

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[Pub.09SrX] The Map Addiction: A True and Inspirational Story of How Simon Went from Road Sweeper to Internet Millionaire, and How You Can Do the Same PDF | by Simon Stepsys


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by Stephen K. Schuster : Emotionale Markenbindung in sozialen Netzwerken: Zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook (German Edition)

ISBN : #3658122404 | Date : 2015-12-23

Description :

PDF-d8f22 | Stephen K. Schuster beweist, dass sowohl die funktionale als auch die hedonistische Interaktion zwischen Kunde und Marke in sozialen Netzwerken einen signifikant positiven Effekt auf die emotionale Markenbindung besitzt. Weiterhin bestätigen seine Forschungsergebnisse die Hypothese, dass die Interaktionshäufigkeit die emotionale Markenbindung im zeitlichen Verlauf positiv beeinflusst. Mit dieser… Emotionale Markenbindung in sozialen Netzwerken: Zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook (German Edition)


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: Lectures in E-Commerce (Springer Computer Science)

ISBN : #3211836233 | Date : 2001-12-06

Description :

PDF-17dd4 | Although only a few years old, electronic commerce offers new ways of doing business that no business can afford to ignore. This book is a collection of selected contributions from renowned researchers who specialize in the various facets of electronic commerce, namely economics, finance, information technology, and education. The basic goal is to give an overview of some of the most relevant topi… Lectures in E-Commerce (Springer Computer Science)


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by F. Go : International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation

ISBN : #0230279546 | Date : 2010-10-27

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PDF-169e2 | The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets…. International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation


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ISBN : #1477568166 | Date : 2012-12-25

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PDF-f4a4d | Marketing in Life Science—A treatise in the state of marketing in Life Sciences and some of the tools required to improve it using the SOFT approach. SOFT is an acronym for Strategic, Operational, Financial and Tactical. Written with 30 years experience in the industry…. Marketing in Life Science Research Vol. 1


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ISBN : #3824402246 | Date : 2013-11-27

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PDF-9feb3 | Das Buch zeigt, daß die Lizenzierung als strategisch einzusetzendes Instrument des Marketing und der Technologiepolitik verstanden werden muß und nicht nur als Hilfsmittel des operativen Geschäfts dienen sollte…. Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)


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by Sicco van Gelder : Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

ISBN : #074944469X | Date : 2005-11

Description :

PDF-afe1b | “”For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultura… Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets


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